Social Media Graphic Design in Mansoura

What the design is being asked to do

Not to impress. To answer, at a glance, the four things somebody weighing a trip needs: what this is, where it is, when it is open and whether it is worth coming for.

An image that carries only a mood has answered none of them.

The standing elements every asset carries

They are small, they never change, and most local pages have none of them.

• The area or landmark, so the business can be placed
• The opening hours, or the days it is closed
• A phone number, because a traveller confirms before setting out
• One line of coverage where delivery is offered

Why that is not clutter

It looks like clutter to a designer and reads as information to somebody forty kilometres away. The audience is not browsing for pleasure, they are gathering the facts they need to decide.

Removing those elements makes the design cleaner and the page less useful.

What the image itself should carry

One thing. A price, a product, an arrival, a change of hours. The standing elements sit around it in a fixed position so the eye learns where to find them.

Arabic type, set to be read at speed

Arabic is cursive and joined, and tight spacing or heavy condensing breaks the joins. The type is set plainly in a face built for Arabic at a size that survives compression, because this is being read on a phone by somebody in a hurry.

Why a fixed layout beats a varied one here

The same arrangement every time means a returning follower knows where the hours are without reading the whole image. Over months that turns the page into something usable rather than something looked at.

The map or the landmark

A small map fragment or a named landmark on the location post does more than a written address. Somebody who has never come needs a picture of where, not a line of text.

Designing for a screenshot

People screenshot these posts and send them to whoever is driving. The design has to survive being viewed with no caption, no page name and no context, because that is how it frequently arrives.

That single test changes what has to be on the image.

Colour and consistency in a smaller market

Two colours used every time will be recognised faster than eight used well. Across Dakahlia, where the same people see the page repeatedly, consistency compounds.

The templates, kept few

Four or five, not thirty. A small set gets used correctly and holds the page together, and a large one drifts within two months.

Print and digital are separate files

Anything handed to a customer in person is prepared separately. A feed design does not print sharply and a print file is the wrong weight for a phone.

What gets fixed first on an existing page

Usually the same three things, and usually within a week.

• Text set too small to read on a phone
• No indication anywhere of where the business is
• Hours that appear nowhere in the images at all

The profile picture, which is seen more than any post

It appears beside every comment and every reply, which makes it the most viewed asset the account owns. It has to work as a small circle, which rules out most logos containing words.

What Wink does not do

Remove the practical information to make the layout breathe. It is the most common design instinct and it is the one that costs this business customers.

Where this connects

The images sit inside content creation and follow content strategy. Moving versions come from video content. The category view is social media management.