Our Projects
A selection of work we've crafted for brands across Egypt and the Gulf.
Dr. Samir Ghoraba
DR. SAMIR GHORABA IS A LEADING PLASTIC AND RECONSTRUCTIVE SURGEON IN EGYPT. WE STARTED WORKING WITH HIM FROM THE EARLY STAGES OF HIS JOURNEY, WHEN HE HAD HIS FIRST CLINIC IN TANTA. THE MAIN OBJECTIVE WAS TO BUILD A STRONG PERSONAL BRAND, ESTABLISH HIS PRESENCE DIGITALLY, AND POSITION HIM AS A TRUSTED AND RECOGNIZED NAME IN THE FIELD OF PLASTIC SURGERY.
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Social Media Branding for Nutritionists in Cairo
Social media branding for a nutritionist in Cairo can turn a medical page into a clear premium brand with a distinctive market position. Dr. Nada Sakr is a nutrition doctor based in Cairo, offering nutrition services alongside wellness and aesthetic services including HIFU and VIP IV Drip sessions. The project focused on creating a stronger digital presence that clearly communicated the level and range of her services. Wink developed a recognisable visual direction, refined the content tone, created content ideas and designs, supported video production, managed moderation, and developed advertising activity around the new positioning.
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Social Media Marketing for Fitness Education in Egypt
Social media marketing for fitness education in Egypt turns a course announcement feed into a booking channel that reaches students in every governorate. IATD is a fitness education academy delivering certified courses across multiple Egyptian governorates rather than from a single campus. Its audience is spread nationwide, which makes social media the practical way to reach trainees who will never walk past a building. The academy came to Wink with a page that announced courses and little else. The work was to build a [content strategy](/en/services/social-media-management/content-strategy) that could raise reach, produce better qualified enquiries and support course bookings across the whole country.
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Social Media Marketing for Dentists in Tanta
Social media marketing for dentists in Tanta works when the account carries the same authority the chair does, not when it simply posts more often. Dr Omar Salah is a Consultant in Orthodontics and Cosmetic Dentistry practising in Tanta, with an established professional reputation among patients and referring colleagues. Wink has partnered with the clinic since 2025. The reputation was already there; the digital presence was not carrying it. The work was to build a [social media strategy](/en/services/social-media-management/content-strategy) that reflects his standing, reaches patients considering orthodontic and cosmetic treatment, and turns that attention into enquiries and bookings.
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Personal Branding for Plastic Surgeons in Egypt
Personal branding for plastic surgeons decides which name a patient remembers, long before anyone compares surgical technique. Dr Mohamed Salah El Desouky is a plastic surgeon operating across four locations: Tanta, Cairo and Kafr El Zayat in Egypt, and Hafr Al Batin in Saudi Arabia. The expertise and the services were established. The name was not. Before working with Wink the account functioned as a basic medical page with no clear identity and little brand awareness, which is a weak position in a category where patients choose a surgeon rather than a procedure. The objective was to build a recognisable [personal brand](/en/services/marketing-strategy/brand-positioning-strategy) that holds consistently across two countries.
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Medical Marketing for Interventional Radiology
Medical marketing for interventional radiology must teach the specialty before it promotes the doctor, because most patients do not know the field exists. Dr Ahmed Saafan is a Professor of Interventional Radiology and Head of the Interventional Radiology Department at Tanta Cancer Institute, with the academic standing and clinical record to match. His digital presence did not carry any of it. The page held roughly 1,000 followers, with no personal brand and no meaningful flow of bookings through social media. The work was to convert established academic authority into a [digital presence](/en/services/social-media-management/content-strategy) patients could find, understand and act on.
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Marketing for Rhinoplasty Surgeons in Egypt
Marketing for rhinoplasty surgeons has one job: make the digital presence as convincing as the surgeon already is offline. Dr Mohamed El Kady is a rhinoplasty and ENT surgeon whose reputation was established well before his social media reflected any of it. The expertise, the surgical results, the personality and the standard of work happening inside the operating room were not reaching the page. The brief was never to make the account look better. It was to close the distance between a strong surgeon and a weak presence, through [personal branding](/en/services/marketing-strategy/brand-positioning-strategy) rather than more posting.
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Restaurant Branding and Launch Campaigns in Egypt
Restaurant branding in Egypt is hardest when there is no restaurant yet, only a name to invent and an audience with no reason to care. Sekh El Hara is an Egyptian shawarma brand built from nothing. Wink was not handed a logo brief for an existing business; the work started at the name and ran through to opening day. The brand was developed as a whole idea rather than a set of assets: the [name](/en/services/brand-identity), the concept, the communication style, the visual personality and the launch direction. The target was a shawarma stand that reads as somewhere people already know, not as a new place asking to be tried.
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Social Media for Aesthetic Clinics in Saudi Arabia
Social media for aesthetic clinics is judged on the grid, not the post. A patient decides how good a clinic is from nine thumbnails, before reading a single caption. Dr Bosy Elghannam is an aesthetic doctor whose practice covers collagen stimulators, fillers, botox and skin boosters, with an account based in Saudi Arabia. The clinical work was strong; the page did not look like it. Wink rebuilt the [visual identity](/en/services/brand-identity/visual-identity-design) and shifted the content so the results lead, on the principle that expertise in this category is proved by showing the work rather than describing it.
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