Our Projects
A selection of work we've crafted for brands across Egypt and the Gulf.
Medical Personal Branding for Doctors in Tanta
Medical personal branding in Tanta can turn a doctor's expertise into an educational authority, and eventually into a business of its own. Prof. Ibrahim Mansour is a pediatric dentistry specialist and educator based in Tanta. Wink has worked with him for five years, covering content, design, moderation, media buying, printed materials and full media production. The engagement began before any personal brand existed. It moved his communication from isolated medical content toward a recognised educational authority, and that foundation later carried Mansour Academy, which today operates across five branches. That progression is the point: personal branding here did not stop at reputation, it produced an institution.
View Details
Social Media Marketing for Travel Agencies in Egypt
Social media marketing for travel agencies in Egypt sells trust before it sells a program, because nobody books Hajj from a price list. Khulood El Nile Tourism is an Egyptian travel company whose business centres on Hajj and Umrah. When the engagement began the page worked almost entirely as a noticeboard: prices, dates and departure announcements, with very few reels, designs, event photographs or customer voices. Wink rebuilt the presence over roughly three months. The brief was not to publish more often. It was to give a traveller weighing an expensive and often once in a lifetime journey enough evidence to believe in the company behind the offer, through [content strategy](/en/services/social-media-management/content-strategy) rather than a louder advertisement.
View Details
Social Media Marketing for Neurology Clinics in Tanta
Social media marketing for neurology clinics in Tanta begins with recognition, because a patient who cannot name the doctor will not book one. Dr Ahmed Safwat is a specialist in neurology and psychiatry practising in Tanta. When the engagement began there was no established presence to build on: no digital identity, no recognisable look, and nothing that would let a patient encounter him twice and realise it was the same doctor. The work started with [brand identity](/en/services/brand-identity) and then opened out into full social media management, covering strategy, creative concepts, photography, scripts, reels, educational advice, everyday situations, design and sales content. The objective was never a presence for its own sake. It was a system that introduces the specialty, explains it usefully, and moves an interested person toward booking a consultation.
View Details
Content Strategy for Dental Clinics in Tanta
Content strategy for dental clinics in Tanta separates a busy page from a booked chair, because posting often is not the same as posting on purpose. White and Bright Dental Clinic, led by Dr Amr Gamal, already had an active presence. What it did not have was a calendar, a publishing rhythm, or any structure connecting one post to the next. Wink rebuilt the direction rather than the volume. The work covered [brand identity](/en/services/brand-identity), a [content strategy](/en/services/social-media-management/content-strategy) organised around defined objectives, and a calendar that gave every post a job. The mix combined educational reels, relatable patient content, before and after cases and sales posts carrying clear calls to action, so that attention had somewhere to go.
View Details
Social Media Marketing for Cafés in Kafr El Sheikh
Social media marketing for cafés in Kafr El Sheikh turns a strong room into a recognisable brand, which is a different job from photographing the menu. DEKATO is a specialty coffee café in Kafr El Sheikh, trading for roughly four months when Wink began work on its digital presence. The commercial strengths were already in place: quality coffee, accessible pricing, a strong team, desserts, breakfast, specialty drinks and a room people enjoyed being in. None of that was reaching anybody who had not already walked past the door. The work built a presence as active as the café itself, positioning DEKATO around coffee, food, atmosphere, daily routines and the various reasons a person actually chooses a café, rather than running the account as a product catalogue.
View Details
Social Media Marketing for Law Firms in Egypt
Social media marketing for law firms in Egypt has to carry authority and still be readable, which is where most legal content fails. Major General Mohamed Draz leads a law firm and legal consultancy handling criminal, civil, economic and family cases, administrative and State Council matters, contract drafting and international arbitration. The offline reputation was already substantial. The problem was that his digital presence did not look like it belonged to the same person, and legal content had an obvious failure mode: it goes dry, repetitive and unread. The work built a presence as refined as the practice, using [content strategy](/en/services/social-media-management/content-strategy) and [creative campaigns](/en/services/creative-campaigns) that turn legal expertise into something people finish reading.
View Details
Creative Campaigns for Dental Clinics in Egypt
Creative campaigns for dental clinics in Egypt exist because educational posts alone stop working long before a clinic stops paying for them. Smile Masters had been running its social media in house, covering orthodontics, pediatric dentistry, cosmetic dentistry and oral surgery. The account functioned, but it looked like every other dental account: useful information, published reliably, indistinguishable from the clinic next door. The work built a creative base instead of a bigger content calendar, using [creative campaigns](/en/services/creative-campaigns) and trend led concepts to give the clinic a personality people could actually recognise.
View Details
Social Media Marketing for Laser Clinics in Egypt
Social media marketing for laser clinics in Egypt usually fails the same way: the page announces prices, and the audience stops caring. Elite Clinic offers laser hair removal, fractional laser, cold peeling, plasma, skin boosters and cosmetic dental work, alongside a newer advanced nutrition service. Sales were low, and laser in particular was underperforming. The content was heavily offer led and quoted prices too directly, which made the feed repetitive and gave nobody a reason to read it. The work moved the content from what the clinic wanted to sell to how the audience actually thinks, using [content strategy](/en/services/social-media-management/content-strategy) built around the concerns people carry before they book.
View Details
Restaurant Social Media Marketing in Alexandria
Restaurant social media marketing in Alexandria turns a new kitchen into a place people choose, which takes more than photographing the food. Swaykhat is a Gulf restaurant in Alexandria that began with no social presence at all: no page, no audience, no visual language and no content system to build on. The work started with [brand identity](/en/services/brand-identity) and then built a [content strategy](/en/services/social-media-management/content-strategy) in which food reels, sales content and clear invitations to visit each did a different job. The objective was never a communication channel. It was to make a new restaurant recognisable, then give people a reason to walk through the door.
View Details