Our Projects
A selection of work we've crafted for brands across Egypt and the Gulf.
Dental Social Media Management in Kafr El Zayat
Dental social media management in Kafr El Zayat starts with a harder problem than posting: nobody knows the doctor yet. Dr Nermine Yaqout provides dental treatment and cosmetic dentistry in Kafr El Zayat. The engagement began with no brand identity, no content system and no audience relationship to build on. The presence was built from the ground up rather than run as a sequence of promotional posts. Monthly plans were produced with publishing every two days, combining educational content, everyday situations, sales content and explicit booking calls to action. The objective was a recognisable professional presence and a direct route from [content strategy](/en/services/social-media-management/content-strategy) to a booked consultation.
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ENT Clinic Social Media Management in Egypt
ENT clinic social media management in Egypt produced 228,400 views and 1,200 new messaging contacts for the largest ENT centre in the Delta. The ENT Specialized Center in Tanta runs more than 40 doctors across every ENT subspecialty, with operating rooms, an audiology unit and a speech therapy department. When Wink began in Ramadan 2026 the centre had a Facebook page and little else: no content strategy, no consistent visual identity, and organic reach close to zero. The work built the presence and the [brand identity](/en/services/brand-identity) from the ground up, with no paid media behind any of the figures above.
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Veterinary Clinic Social Media in Sharqia
Veterinary clinic social media in Sharqia works when people attach to the page before anyone asks them to choose the clinic. Almedan Veterinary Clinic in Abu Hamad had a presence its own team described as poor and inconsistent, with no identity connecting one post to the next. Between 2 September and 18 October 2025, Wink rebuilt it as a single communication system: strategy, [brand identity](/en/services/brand-identity), copywriting, scriptwriting, design, creative direction and reels. Rather than promoting services, the work built a personality around the clinic and its doctors, using emotional case storytelling and a dedicated brand character to make the page memorable.
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Hospital Social Media Marketing in Tanta
Hospital social media marketing in Tanta took Dar Al Shifa to roughly 10 million views in a year, from a page most people did not know existed. Dar Al Shifa is a multi specialty private hospital in Tanta with doctors across many departments, corporate insurance agreements, a Smile Train partnership funding free cleft lip and palate surgery, and GAHAR accreditation. None of that was reaching anybody. The hospital had the capability and the page had the silence, and a great many local people did not know the hospital had an official presence at all. The work turned that existing value into a visible [content strategy](/en/services/social-media-management/content-strategy): services, doctors, partnerships, achievements and patient experiences made discoverable and understandable.
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Real Estate Digital Marketing in Tanta
Real estate digital marketing in Tanta took Radex from no social presence at all to 1.3 million views in three months. Radex is a real estate investment company based in Tanta, with projects across several locations and previous work in Ajman. Before the engagement there was no page, no audience and no digital identity supporting the sales effort, which for a property business means every prospect arrives cold or not at all. The work built the whole system: logo, [visual identity](/en/services/brand-identity/visual-identity-design), brand guidelines, then a content strategy built around what a buyer is trying to achieve rather than what the company has built.
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Personal Branding for ENT Doctors in Tanta
Personal branding for ENT doctors in Tanta built a specialist's entire presence from zero to roughly 2.5 million views. Dr Hesham Lotfy Abu Auf is an ear, nose and throat specialist serving Tanta, the Kafr El Zayat area of Kafr El Sheikh governorate, and the communities around them. Work began on 28 August 2025 with no page and no audience, which meant building a public identity rather than improving a channel. The objective was a recognisable and trusted medical personal brand that educates potential patients, communicates the specialisation, and supports patient acquisition, running across Facebook, Instagram and TikTok as a continuing operation rather than a campaign.
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Personal Branding for Pediatric Surgeons in Tanta
Personal branding for pediatric surgeons in Tanta lifted one surgeon's views by 2,053 percent and added 1,737 followers. Dr Amir Ismail Abu Mostafa practises general surgery, pediatric surgery and endoscopy, covering precise operations on children and newborns, pediatric urological and genital surgery, and congenital differences and vascular birthmarks. The experience and the achievements were real. The digital identity reflecting them was not, so the page reached few people and said little about why this surgeon in particular. The work built that identity on three pillars, personal branding, awareness and storytelling, through [content strategy](/en/services/social-media-management/content-strategy) and reels rather than clinic announcements.
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TAP Café
TAP CAFÉ IS A WELL-KNOWN SPOT IN TANTA WITH OVER 6 YEARS OF PRESENCE. THE CAFÉ FACED CHALLENGES ON SOCIAL MEDIA INCLUDING LACK OF CONTENT VARIETY, MINIMAL USE OF REELS, AND LIMITED ENGAGEMENT FROM THE TARGET AUDIENCE.
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Priceless Pets
PRICELESS PETS, A VETERINARY CLINIC AND PET STORE IN JEDDAH, AIMED TO INCREASE BRAND AWARENESS, BOOST IN-CLINIC VISITS, AND GROW ONLINE SALES. THE CHALLENGE WAS TO BUILD A STRONG BRAND PRESENCE ON SOCIAL MEDIA, HIGHLIGHT THEIR WIDE RANGE OF SERVICES (MEDICAL, GROOMING, BOARDING, MOBILE CLINIC), AND POSITION THE STORE AS A TRUSTED DESTINATION FOR PET PRODUCTS.
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