Social Media Graphic Design in Alexandria

Recognizable before it is read

Somebody moving through a feed decides whose post this is long before they read a word, and that recognition is the entire job of design at this size. A consistent look means every post contributes to the same impression instead of starting from nothing. Accounts that redesign themselves every few months are paying repeatedly for recognition they keep discarding.

Design is a system, not a set of posts

Delivering fifteen finished graphics solves fifteen posts and leaves the sixteenth exactly where it started. Wink builds templates, type rules and a color and layout system so the account can keep producing consistent work without a designer in the room. A business with no marketing staff needs the system far more than it needs the posts.

What Wink delivers

Design work produces a usable system as well as finished material:

• A visual direction chosen to suit the business rather than a trend
• Templates for the post types the account actually publishes
• Arabic and English typography treated as separate problems
• Sizes and safe areas correct for Facebook, Instagram and every format used
• Product and price layouts a non designer can fill in
• Files handed over in a form the business can genuinely edit
• Guidance on what to change and what to leave alone

Arabic typography is not English typography with a different font

Arabic joins, sits differently on the line, and breaks when letter spacing is applied the way Latin type tolerates. Line length, weight and vertical rhythm all behave differently, and text set as though it were English reads as slightly wrong even to people who cannot say why. Getting this right is one of the clearest signals that the work was made here rather than adapted.

Legible on the phone in somebody's hand

Almost all of this is seen at small size, in daylight, at a glance. Type that reads beautifully on a desktop screen becomes unreadable at the size it will actually be viewed, and every design decision is checked against that rather than against the artboard. Nothing important is ever placed where the interface will cover it.

Design that lets the price be the point

For a trading or retail business the important information is the product, the specification and the price, and decoration that competes with those is working against the account. The strongest layouts here are the ones that make the essential thing unmissable in a second. Restraint is more useful than invention in this category.

Made to be filled in by whoever is there

The templates are built so somebody with no design training can drop in a new product and a new price without breaking the layout or reaching for a designer. That is what keeps an account consistent through a busy season. A system only its author can operate fails the first week the author is unavailable.

Consistency does not mean identical

An account where every post is the same shape becomes invisible for the opposite reason to inconsistency. The system defines what stays fixed, the type, the color, the structure, and what varies, so posts remain related without being repetitive. Deciding that boundary is most of the design work.

Designing for a business that will change

Ranges change, prices change and a business adds services it did not have when the templates were made. A system built tightly around this month's products has to be rebuilt the moment anything moves, so the layouts are made general enough to absorb that without losing their character. Designing for the business as it will be in two years costs nothing extra now.

What the handover has to include

The finished files are only half of it. Editable source files, the fonts in use, the color values and a short note explaining which rules matter and which are flexible are handed over together. Without that, the next person to touch the account starts by guessing, and the look drifts within a season.

Related work

Design carries the content and the video. Content creation supplies what it presents, and video content applies the same system in motion. Both sit under social media management in Alexandria.