Social Media Graphic Design in Giza

What the design is competing against

Not other Giza businesses. National brands with production budgets, appearing in the same feed, on the same phone, seconds apart.

Trying to look like them is a contest a local business loses. Looking unmistakably like itself is a contest it can win.

Recognition beats beauty here

A page using two colours and one typeface consistently becomes identifiable in a feed within weeks. A page producing a beautiful and different design every time never accumulates recognition at all.

Consistency is the cheapest competitive advantage available to a small account.

The element most local pages leave off

A standing location line. One small, consistent line on every asset saying where the business is, because the viewer is a stranger deciding whether you are near them.

It costs a corner of the design and it answers the question that decides the scroll.

Why Arabic type is the hard part

Arabic is cursive and joined, and most design defaults were drawn for Latin letters. Tight spacing, heavy condensing and decorative effects break the joins and make the word harder to read at feed size.

The type is set plainly, in a face built for Arabic, at a size that survives compression.

Designing for the size it will actually be seen

A phone, at arm's length, in a moving feed. Everything is checked at thumbnail scale, because a layout that only works enlarged has already lost.

One idea per image, and that rule does not bend.

What belongs on the image and what belongs in the caption

The image carries one thing: a price, an offer, or a single claim. Specifications, coverage and detail move to the caption where they can be read properly.

The template set, kept small

Four or five, not thirty. A small set gets used correctly and holds the page together, while a large set drifts within two months and the account loses its face.

Where photography should carry the post instead

Most of the time. A real photograph of the actual place with the price added beats a fully designed graphic, because the photograph is the thing the national brands cannot produce.

Heavy graphic treatment over a good local photograph usually makes it worse.

Colour in a crowded feed

Contrast beats brightness, and consistency beats variety. Two colours used every time will be recognised faster than eight used well.

Adapting one design across placements

The same asset has to survive a square post, a vertical story and a small thumbnail. It is designed once with those crops in mind rather than resized afterwards and cropped through the text.

Print and digital are different files

Anything the business also hands to a customer is prepared separately. A feed design does not print sharply and a print file is the wrong weight for a phone.

What Wink fixes first on an existing page

Usually three things, and usually inside a week.

• Text set too small to read on a phone
• A different visual look on every second post
• No indication anywhere of where the business actually is

Why the profile picture matters more than any post

It appears beside every comment, every reply and every share, which makes it the most seen asset the account owns. It has to work as a small circle, which rules out most logos with words in them.

What Wink does not do

Redesign the look every quarter because it feels stale to the client. It feels stale to the person seeing it fifty times and new to the customer seeing it twice, and that customer is the one who matters.

Where this connects

The images sit inside content creation and follow content strategy. Moving versions come from video content. The category view is social media management.