iOS App Development

An iPhone app is judged against every other app on the phone

iOS app development is the work of building an application for iPhone and iPad that meets the standard Apple users have already been trained to expect.

Nobody compares your app to your last app. They compare it to the banking app, the messaging app and the store app they opened an hour ago.

Wink builds iOS applications that combine elegant design with reliable functionality, because on this platform the two are read as the same signal.

What Wink builds for iPhone and iPad

Wink develops iOS applications across the sectors the agency already serves, tailored to the business objective rather than to a template.

• Business applications and enterprise mobile solutions
• Ecommerce applications
• Booking applications
• Healthcare applications
• Education applications
• Fintech applications
• On demand service applications
• Customer portals
• Custom iOS applications

Applications are developed for both iPhone and iPad, so the experience holds together across Apple devices instead of stretching a phone layout onto a larger screen.

Apple Human Interface Guidelines are the brief, not a formality

Wink designs to Apple Human Interface Guidelines because they describe what iPhone users already know how to do.

Following them is not a matter of taste. Gestures, navigation patterns and control placement are habits your users formed on other apps, and an app that reinvents them makes people learn something they did not ask to learn.

It also matters commercially. An interface that ignores the platform's conventions is one of the things App Store review notices.

What is engineered into every iOS build

Wink builds the same technical foundations into every iOS project.

• Modern UI and UX design
• Secure authentication
• API integration
• Cloud connectivity
• Push notifications
• Offline capabilities
• Analytics integration
• Performance optimization
• Enterprise grade security

Security is listed alongside design rather than after it, because on iOS the two are inspected together at review.

Connecting an iOS app to the systems behind it

Wink integrates iOS applications with the external systems a business already runs on.

That covers payment gateways, CRM and ERP systems, cloud services, APIs and third party platforms.

The integration decides whether the app is a genuine channel or a brochure. An app that cannot take a payment or read a customer record is a display, not a product.

How an iOS project runs at Wink

Wink runs iOS projects in a set order, from the commercial question to the live listing.

• Business analysis
• Interface design
• Development
• Testing
• App Store submission
• Deployment
• Ongoing support

Testing sits before submission for a specific reason. A rejection costs a review cycle, and review cycles are the least predictable part of any iOS launch.

Getting through Apple App Store review

Wink prepares, optimizes and submits applications following Apple's App Store guidelines.

Review is a human and automated check against a published rule set covering privacy, permissions, data handling, in app purchase rules and interface quality.

Most rejections are avoidable and are caused by something decided months earlier, which is why Wink treats the guidelines as a design input rather than a final checklist.

Who iOS development is for

• Businesses whose customers are concentrated on iPhone
• Brands where the quality of the experience is part of the product
• Companies launching a new digital product on the platform with the strongest paid app behavior
• Organizations that need a secure internal app for staff on company iPhones and iPads
• Businesses expanding an existing mobile presence to Apple devices

What iOS development connects to

An iOS build sits inside mobile app development, and businesses that need Android in the same release usually look at cross platform app development first.

The interface itself is shaped by UI and UX design for mobile apps, and once the listing is live, App Store Optimization decides how many people ever reach it.

Where to start

Send us the product idea or the existing app, and the business outcome it has to produce. Wink returns a scope, an interface direction and a submission plan.