Android App Development

Android is the widest distribution channel a business can build for

Android app development is the work of building an application for the operating system that runs on more phones, at more price points, than any other platform.

That reach is the opportunity and the difficulty in one sentence. An audience that large is never one audience, and an app that assumes a recent flagship quietly excludes most of the people it was built for.

Wink builds Android applications for startups, enterprises and organizations, with the commercial goal agreed before the first screen is drawn.

What kinds of Android applications Wink builds

Wink develops both customer facing Android apps and internal business applications, on the same technical foundations.

• Business applications and enterprise mobile solutions
• Customer service applications
• Ecommerce and shopping applications
• Booking applications
• Healthcare applications
• Education applications
• Logistics applications
• Fintech applications
• On demand service applications

Most projects arrive as a process that already exists on paper and now has to exist on a phone.

Will the app run on the phone your customer actually owns

Every Wink Android application is built to work across a wide range of Android smartphones and tablets, not only on the devices the development team happens to carry.

Responsive layouts carry most of that. A screen that adapts to the space available survives a budget handset, a flagship and a tablet without three separate designs.

Performance optimization carries the rest, because the phone with the least memory is the one most likely to abandon a slow screen.

What is built into every Android application

Wink builds the same technical foundations into every Android project, whatever the sector.

• Modern UI and UX with responsive interfaces
• Secure authentication
• API integrations
• Cloud connectivity
• Push notifications
• Offline functionality
• Analytics integration
• Performance optimization
• Enterprise level security

Offline functionality deserves its own line. An app that fails on a weak signal fails in a lift, a basement and a warehouse, which is where a great deal of business actually happens.

Connecting the app to the systems the business already runs

Wink integrates Android applications with the platforms a company already depends on, so the app extends the business rather than duplicating it.

That covers CRM and ERP systems, payment gateways, APIs, cloud services and third party platforms.

An app that cannot see live stock, live prices and live customer records becomes a second source of truth, and a second source of truth is a support problem waiting to happen.

How an Android project runs at Wink

Wink follows a fixed sequence so the expensive decisions happen before the expensive work.

• Business analysis
• UI and UX design
• Application architecture
• Backend integration
• Testing
• Deployment
• Google Play publishing support
• Ongoing maintenance

Architecture sits deliberately after design and before development. Deciding how the app is structured once the screens are understood costs far less than restructuring it after launch.

Getting the app onto Google Play

Wink prepares, submits and supports the Google Play release, including store compliance and launch support.

Publishing is a review process rather than an upload. Policy, permissions, data disclosure and content rating all have to line up before the listing goes live.

Who Android development is for

• Businesses whose customers are mostly on Android handsets
• Companies running an internal process that lives in spreadsheets and phone calls
• Retailers and service brands that need a branded ordering or booking channel
• Organizations with an existing system that needs a mobile front end
• Startups launching a digital product where Android is the first market

What Android development connects to

An Android build sits inside mobile app development, and many businesses pair it with cross platform app development when the same product has to reach iPhone users from one codebase.

Once the app is live, app maintenance and support keeps it compatible with each Android release, and App Store Optimization works on how many people find the listing at all.

Where to start

Tell us the process or the product you want on Android, and who uses it. Wink turns that into a scope, a screen list and an architecture before any code is written.