Website Maintenance & Support

A website that nobody maintains is a website waiting to break

Website maintenance and support is the work of keeping a site secure, fast and functional while the software underneath it changes constantly.

Nothing on your site has to change for it to break. A plugin updates, a certificate expires, a PHP version is deprecated, and a site that worked last month stops working this month.

Wink protects websites, improves performance, minimizes downtime and keeps the experience seamless for visitors.

What maintenance covers

Wink provides a defined set of maintenance work rather than an open ended arrangement.

• CMS updates
• Plugin updates
• Security patches
• Malware protection
• Website monitoring
• Bug fixes
• Performance optimization
• Database optimization
• Broken link fixes
• Website backups
• Uptime monitoring
• Technical troubleshooting
• SSL management
• Ongoing technical support

Updates are the routine that prevents the emergency

CMS updates, plugin updates and security patches are the least interesting part of maintenance and the part that prevents the most damage.

Published vulnerabilities are scanned for automatically within days. A site running a version with a known weakness is not being targeted personally, it is simply being found.

Updates also carry their own risk, since one can break a site as easily as fix it. Testing before applying is what separates maintenance from clicking update and hoping.

Monitoring finds problems before customers do

Website monitoring and uptime monitoring exist so faults are discovered from data rather than from a phone call.

A site that goes down at midnight, unmonitored, is down until somebody notices in the morning. Every hour of that is lost enquiries and lost orders.

Proactive monitoring closes that gap, which is the difference between a short interruption and a day of silence nobody could explain.

Backups are worth nothing until the day they are worth everything

Website backups are taken routinely, and their value is entirely in the restoration.

A backup that has never been tested is an assumption. The point of the service is not that a copy exists but that a site can actually be brought back from it.

This is what makes maintenance a form of insurance rather than an ongoing cost, and it is the item most self managed sites are missing.

Certificates, links and databases decay quietly

SSL management, broken link fixes and database optimization address the slow degradation that nobody schedules time for.

An expired certificate makes a browser warn visitors that the site is unsafe, which stops traffic entirely. Broken links accumulate as pages move. Databases slow down as data grows.

None of these announce themselves. They are found by looking, which is what a maintenance plan is for.

Whatever kind of site you run

Wink maintains corporate websites, ecommerce stores and custom web applications, and ensures compatibility with the latest browsers, devices and web technologies.

Ecommerce carries the highest stakes, because downtime there is directly measurable in lost orders rather than in lost impressions.

Who website maintenance is for

• Businesses whose website is critical to enquiries or sales
• Companies whose original developer is no longer available
• Sites running a CMS with plugins that need regular updates
• Organizations with nobody internally responsible for the website
• Any business that has never tested whether its backups restore

What maintenance connects to

Maintenance follows every build in website development, including sites delivered through WordPress development.

Server level work is handled by website hosting and deployment, and performance work by website speed and SEO optimization.

Where to start

Tell us when your site was last updated and when a backup was last restored. Those two answers describe the risk you are currently carrying.