Video Content

A video is judged before the sound is on

Video content for social media is the work of producing short video that earns attention in its opening moment and holds it to the end.

Most social video is watched silently, at first, while somebody decides whether to stay. Everything that matters has to be visible before that decision.

Wink produces engaging, high quality video tailored for today's digital platforms.

What Wink produces

Wink covers the video formats brands publish on social platforms.

• Reels editing
• Short form video production
• Motion reels
• Promotional videos
• Product videos
• Branded social media content
• Video optimization

Reels editing is a rhythm decision before it is a technical one

Reels editing determines pace, and pace is what decides whether somebody watches to the end.

Cutting is not about removing weak footage. It is about never letting the viewer wait, because the moment a video becomes predictable is the moment it is scrolled past.

Wink edits for audience retention, since a video watched halfway delivered half of nothing.

Short form video rewards one idea, fully committed

Short form video production works best when a video makes a single point rather than surveying a subject.

The format has no room for preamble. A video that spends its opening explaining what it is about has spent the only part everyone actually watches.

This is why a script matters more in short form than in long, not less. A shorter runtime forgives nothing, because every second is a second the viewer could have used to leave.

Motion reels add movement without a shoot

Motion reels and animated elements make video possible for brands with no filmed footage.

Text, graphics, product images and brand elements can be animated into a finished video, which suits services, software and anything not easily photographed.

Motion graphics also solve the problem of updating. A price, a date or an offer can be changed without reshooting anything.

Wink can work with the footage you already have

Wink edits existing footage into high performing social media content.

Most businesses have more usable material than they think: event recordings, product footage, phone video from the team, previously commissioned films.

Recutting that archive for social formats is usually faster and cheaper than commissioning something new, and it uses what has already been paid for.

The same video is not the same file everywhere

Wink optimizes every video for the format, aspect ratio, duration and audience behavior of each platform.

Instagram Reels, TikTok, YouTube Shorts, Facebook, LinkedIn, Snapchat and X (Twitter) each display video differently and reward different lengths.

Optimization also covers captions, since a large share of viewers watch without sound and will not turn it on to find out what they missed.

Who video content is for

• Brands whose competitors are publishing video and who currently are not
• Businesses with footage sitting unused from events or shoots
• Service companies with nothing physical to photograph
• Teams publishing on TikTok, Reels or Shorts where video is the only real format
• Companies running campaigns that need motion to explain a product

What video content connects to

Video for social sits inside social media management, and it shares the feed with graphic design.

Where a project needs original filming rather than editing, media production covers the shoot, and finished video is scheduled through publishing and scheduling.

Where to start

Send us whatever footage you already own, including the material you assumed was unusable. Most video projects begin by finding out what is already there.