Riyad Naeam Perfume
نبذة
Riyad Naeam is a 40-year-old fragrance manufacturing house in Oman that supplies raw materials to major GCC luxury brands (including Amouage), offers Private Label services, and runs its own consumer line. Despite this industrial depth, their digital presence read like a small retail perfume shop undervaluing the brand and making them invisible to their most valuable B2B audience. The challenges -A perception gap weakening pricing power and B2B lead generation -Three business divisions competing under one confused voice -Zero presence on LinkedIn — the key B2B channel in the GCC
الحل
We built a full digital transformation grounded in market research and B2B buyer behavior analysis specific to the Omani fragrance industry. Strategic Foundation: A complete brand architecture shifting the identity from "perfume shop" to "fragrance house," plus a deep-dive study of the four key B2B personas driving purchase decisions in the market. Brand Identity Refresh: Sharpened the brand's visual and verbal identity across all touchpoints New Product Website: Designed and launched a dedicated website to properly showcase the full product range for the first time. Content Architecture: Built five content pillars strategically weighted for B2B lead generation while retaining the existing B2C base.
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