
A hands-on media buying internship that takes you from zero to launching, managing, and optimizing real paid advertising campaigns on Meta Ads (Facebook & Instagram), Google Ads, TikTok, and Snapchat. Every session is led by a working performance marketer, not a theory lecturer, so you learn the same workflow agencies use with live client budgets. What you will learn: • What media buying is and what a media buyer actually does day to day • How paid ads fit into the digital marketing ecosystem from business goals to results • Building and reading the marketing funnel: TOFU awareness, MOFU consideration, BOFU conversion • Mapping the customer journey from first ad view to repeat purchase • Choosing the right campaign objective: reach, traffic, engagement, leads, messages, sales, app installs • Audience targeting, budget management, and campaign optimization • Performance analysis, data interpretation, and reporting results to clients • How content creation and media buying work together to build trust and drive conversions • Platform fundamentals: Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, Pinterest Ads, X Ads Who it is for: marketing graduates, freelancers, business owners, and career switchers in Egypt and the GCC who want practical, job-ready media buying skills not theory. Industries covered: e-commerce, healthcare, manufacturing, service businesses, and personal branding. By the end, you will be able to plan a campaign strategy, set a budget, target the right audience, optimize for ROI, and report performance like a working media buyer.
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